Educational programme: COURSE 1
Strategic Planning Essentials for Blood Cancer Patient Advocacy Organisations

This course is part of educational programme "Foundation to impact: Building strong blood cancer patient organisation" consisting of a 3-course series. The course aims to help you define your blood cancer organisation mission, set realistic strategic goals, and develop actionable plans that strengthen governance, leadership and long-term impact in blood cancer patient advocacy.

Duration: 4+ hours of e-learning + Bonus material

Eligibility: This course is intended for CML, CLL, Acute Leukemia, MPN and Blood Cancer Patient Advocates/Representatives.

Official language in this course is ENGLISH and the SPANISH subtitles are also available.

Note: Should you wish to enrol in other courses which comprise this educational programme, visit the dedicated page for more info HERE 

Course Content

By the end of this course, you will understand:
  • The principles of organization strategy and approaches to strategic planning
  • How to review organization identity including vision, mission and core values
  • How to do a situation analysis and set strategic objectives
  • How to measure and communicate success
  • The importance of being a learning organization

Duration of entire course:

  • 4 hours of audio visual content

Content duration:

  • Lesson 1 - 25 minutes
  • Lesson 2 - 45 minutes
  • Lesson 3 - 50 minutes
  • Lesson 4 - 20 minutes
  • Lesson 5 - 45 minutes
  • Lesson 6 - 20 minutes
  • Lesson 7 - 15 minutes

Write your awesome label here.

Write your awesome label here.

Write your awesome label here.

Course outline

This course consists of 7 in-depth lessons covering many aspects important for strategic planning. Enrolment will start soon.
  • Lesson No. 1: Foundations of organisational strategy 
    • What is strategic planning and why it matters for blood cancer patient organisations
    • Elements of organisational strategy
    • Organisational identity
    • Approaches to strategic planning
  • Lesson No. 2: Organisation identity 
    • Defining your core purpose and unique value proposition
    • Vision vs Mission statements
    • Pressure testing your vision and mission against your unique value proposition
    • Developing your organizational values
  • Lesson No. 3: Situation analysis
    • Conducting a situation analysis (SWOT and PEST analysis)
    • Prioritizing organizational opportunities and challenges
  • Lesson No. 4: Setting Strategic Objectives
    • Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) strategic objectives
    • Enablers of impact
    • Turning strategy into action: implementation planning
    • Elements of an annual work plan
  • Lesson No. 5: Measuring your impact 
    • Differentiating process, outcome and impact
    • Concept of surrogate indicators of impact
    • Defining and selecting success indicators for your organization
    • Identifying feasible measurement approaches
  • Lesson No. 6: Monitoring and adaptation 
    • Process measures (KPIs)
    • Learning from experience
    • Adapting strategic plans
  • Lesson No. 7: Reporting your impact  
    • Developing an impact report
    • Using your impact report to support fundraising
  • When you are finished with the course content and all lessons are passed: Unlock your Certificate of Completion 
  • Spend a few more minutes to provide us with your feedback and ideas to improve future programs!

Expert Speaker

Speaker/s

Kathy Redmond

Strategist and Couch,
Redmond Consulting

What our Alumni say about this course

I found the course incredibly valuable and gained several practical tips that will certainly support my advocacy work. I've also recommended it to colleagues who work directly with patients in our programs. 
Thao Tang, The Max Foundation, Viet Nam

I'm really grateful to you for putting together this course and I found it both useful and enjoyable.
Course participant, anonymous survey response
I would like to express my heartfelt gratitude for the opportunity to attend the academy courses It has been a truly valuable experience for me. 
Athanasia Samara, K.E.F.I OF ATHENS, GREECE

It was the first time I have heard it said that the patient has the RIGHT to receive information from medical professionals, and it's helped me clarify the boundary between education and medical care. It will also help me advocate better for patients. How to speak with confidence and be assertive and how important self-care is. 
Course participant, anonymous survey response