Educational programme:
COURSE 2
Fundraising & Financial Sustainability for Blood Cancer Patient Advocacy Organisations

This course is part of educational programme "Foundation to impact: Building strong blood cancer patient organisation" consisting of a 3-course series. Learn how to design diversified fundraising strategies, engage donors responsibly, and ensure financial sustainability while maintaining transparency, accountability and organisational independence.  On-demand enrolment for this course is now open!

 

Duration: 8+ hours of e-learning + Bonus material

Eligibility: This course is intended for CML, CLL, Acute Leukemia, MPN and Blood Cancer Patient Advocates/Representatives.

The official language in this course is ENGLISH and SPANISH subtitles are also available.

Stay tuned with enrolment opening announcement through the CMLAN, CLLAN, ALAN and MPNAN communication channels.

Note: Should you wish to enrol in other the courses comprising this educational programme, visit dedicated page to check more info HERE
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Course Content

In this course you will learn:
  • How to build a sustainable fundraising strategy for your organisation 
  • How to identify potential donors and build strong relationships
  • How to write compelling fundraising appeals and engage supporters
  • How to diversify funding sources and plan effective campaigns
  • How to apply ethical fundraising principles and build donor trust
  • How to diversify funding sources and plan effective campaigns
Watch this short course overview 

Duration of entire course

  • 8+ hours of audio visual and other educational materials

Duration of entire course:

  • Lesson 1 - 1 hour
  • Lesson 2 - 1 hour
  • Lesson 3 - 50 minutes
  • Lesson 4 - 50 minutes
  • Lesson 5 - 50 minutes
  • Lesson 6 - 40 minutes
  • Lesson 7 - 6 chapters, 2 hours in total
  • Interview with Kristina Modic - 70 minutes

Other educational material:

  • 3 Bonus materials

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Course outline

This course consists of around 8 hours of e-learning covering many aspects of fundraising.
  • Lesson 1: Introduction to Fundraising
    • The fundamentals of fundraising and organisational sustainability.
    • How to develop a strategic fundraising mindset.
    • The importance of diversifying funding sources.
    • How to identify, engage, and retain donors.
  • Lesson 2: Identifying your constituency
    • How to identify and map potential donors.
    • How to prioritise donors using the Link, Interest and Ability (LIA) model.
    • How to build and maintain strong donor relationships.
    • How to explore funding opportunities with individuals, companies and foundations.
  • Lesson 3: Effective fundraising writing 
    • How to write clear, compelling fundraising appeals.
    • How to use storytelling, facts and your organisation’s unique mission to engage donors.
    • How to tailor communication and calls to action to different audiences.
  • Lesson 4: Building an effective funding mix
    • How to set SMART fundraising goals and identify funding needs.
    • How to build a balanced funding mix across different donors and campaigns.
    • How to use a Range Chart to plan and manage fundraising activities.
  • Lesson 5: Planning Fundraising Campaigns
    • How to choose the right donors and fundraising methods.
    • How to create compelling donation appeals.
    • How to measure results and improve future campaigns.
  • Lesson 6: Ethical fundraising and donors stewardship
    • How to apply ethical fundraising principles.
    • How to build trust through transparency and accountability.
    • How to create clear fundraising policies.
    • How to retain donors and encourage regular giving.
  • Lesson 7: Legal Frameworks for Sustainable Fundraising
    Lesson 7 includes 6 short videos covering the legal and ethical aspects of sustainable fundraising for patient organisations. In this lesson, you will learn:
    • How to manage donations and sponsorships legally.
    • How to work with volunteers and meet reporting requirements.
    • How to protect donor data and avoid conflicts of interest.
    • How to manage risks and build donor trust.
  • Lesson 8: Organisations Best Practices
    An interview with Kristina Modic where she explains ...
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What our Alumni said about this course first edition

It is very, very useful and it is really an eye opener for me! I’ve learned so many new things and I have come to realise that – it is more comfortable for me to speak in front of a live audience, than to do a recording. So, that’s a new learning for me, because without this course I never realised that’s my case
Role playing. I really felt how our hematologist felt. This exercise will surely help me with my future conversation with our hematologist. 
This is the first time I am receiving such a training. Being evaluated in terms of seeing my own level motivated me a lot. As of now, I can say that it has completely met my expectations. Thank you to everyone who contributed.

Course Speakers

Simona Biancu

Senior International Nonprofit Consultant and Trainer
ENGAGEDin s.r.l.

Jasna Stojanovic

Lawyer

Kristina Modic

Executive Director
Slovenian Lymphoma and Leukemia Patient Association, L&L